Senior Director, Marketing, Musculoskeletal Franchise

San Diego, CA

  • We are seeking a responsible, dynamic, creative and highly motivated Senior Director of Marketing (SD-M) to lead our brand development and launch efforts for a novel, first-in-class therapy for osteoarthritis (OA), lorecivivint.  
  • Reporting to the VP, Commercial Operations, the SD-M will develop our disease awareness campaign, and subsequently be responsible for all HCP and patient marketing activities associated with the launch of lorecivivint in the US.  
  • He/she will lead agency partners and internal marketing teams through the development of the marketing strategy and program execution.  
  • The SD-M will collaborate with the National Sales Director, the VP of Market Access, and our cross-functional teams across the organization to insure an exceptional launch.
  • This is a full-time position in the company’s San Diego headquarters.

Specific Responsibilities

  • Lead the marketing strategy for an exceptional product launch for lorecivivint
  • Develop and execute an integrated OA disease awareness campaign
  • Identify and lead creation of US marketing tactics, including customer engagement and education, and materials development for all field teams
  • Lead marketing team in creation and implementation of innovative educational and promotional programs for HCP, patients, and payers
  • Plan and oversee the development of advertising materials and activities including print, online, and other personal and non-personal promotional efforts
  • Serve as primary interface with all marketing agency partners for disease awareness campaign, brand creation and subsequent launch activities
  • Optimize a marketing-mix-based budget and recommend product positioning, messaging and pricing strategy to senior commercial leadership team
  • Collaborate with National Sales Director, OA to ensure educational, and subsequent promotional messaging implementation and highly actionable sales meetings
  • Analyze customer insights and competitive dynamics to inform/adjust marketing/brand strategy and address customer needs
  • Collaborate with Medical Affairs and Market Access colleagues to develop impactful/actionable messages for all stakeholders
  • Lead and develop marketing team
  • Continued contribution to build out commercial organization

Requirements

  • Bachelor’s degree required, and advanced degree (MBA, PharmD, etc.) preferred
  • A 10+ year track record of innovation and effectiveness in pharmaceutical commercialization
  • 6+ year track record of success in biopharmaceutical marketing
  • 4+ years of successful experience in other functions such as sales, market access, sales operations, training and development, or finance.
  • Demonstrated marketing success in specialty product sales, preferably in Orthopedics and Rheumatology
  • Comprehensive understanding of reimbursement, distribution and access of injectable/infused products
  • Must be fluent in the complexities and nuance of using products purchased and administered under a patient’s medical benefit
  • Demonstrable success in creating successful commercial/marketing organizations
  • Ability to hire, lead and develop best-in-class marketers
  • Significant travel (up to 30% of time) to provider locations, sales/company meetings, medical conferences, etc.
  • Strong written and verbal communication skills
  • Demonstrated analytical and problem-solving skills
  • Examples of ability to lead with, or without direct authority

Please submit your resume or additional inquiries to apply@samumed.com. Please include the complete title of the position for which you are applying in the subject line of your email. Emails that do not include this information will be disregarded. NO PHONE CALLS PLEASE.